The tobacco industry has long been a hard oligopoly derives its huge profits from the addiction to nicotine . Faced with this huge public health problem, the action of the State in the last thirty years (taxation, ban in public places, communication, nicotine replacement ) proved ineffective in view of the volume of cigarettes sold year after year, the number of smokers, the risk of severe disease and death (estimated at 700,000 per year in the EU) due to inhalation of thermal combustion residues associated with tobacco consumption.

There emerged a decade ago, the electronic cigarette is now shoving this impasse. Made possible by technological advances in the field of batteries, electronic cigarette mimics the actions of smokers who breathe vapor propylene glycol often fragrant, metered or not nicotine. Propylene glycol is a certified product is not harmful, long used in the production of aerosols or artificial smoke shows.

Millions of smokers have quit smoking to adopt the electronic cigarette that is growing rapidly. According to they would be 7 million in Europe to use. In the United States, sales are expected to triple in 2014 compared to 2013. According to some projections, the electronic cigarette smoking may exceed ten years. France already has a dozen manufacturers and more than 500 specialty shops. The global oligopoly tobacco is witnessing the phenomenal success of this new industry while noting the erosion of its market power.

Consumers who replace tobacco electronic cigarette now receive their dose of nicotine without the devastating effects of thermal combustion residues responsible for most diseases. A public health problem that seemed irresolvable he is just there being strongly improve with the emergence of innovation and entrepreneurship . This appears to be a striking example of practicing the spontaneous and involuntary character of private enterprise .